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Flash drives are relatively inexpensive. You can find them as cheap as $10 for a 64MB drive, or more than $100 for a 2GB USB flash drive. The type of flash drive to use depends on how you will use it.
A 256MB USB flash drive can hold a lot of data: dozens of digital pictures, a couple of hours worth of music, or hundreds of Microsoft Word or Excel documents. Anything less might be too small for your thumb drive to be really useful.
Stick with a brand name -- Lexar, SanDisk, Iomega. If money is no object, buy a big one -- 1 GB or 2 GB of storage capacity.